Creed Revels in Becoming 2023’s Sports Soundtrack: “The Fans Have Spoken”

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A few years ago, Mark Tremonti He went to the manager with a vision to “reintroduce the creed to the world.” Tremonti, Creed’s lead guitarist, had success performing on a cruise ship with the post-Christian band Alter Bridge, so he thought the creators of hits like “High” and “My Sacrifice” could draw crowds at sea. .

The pandemic overturned plans delayed by other commitments. The front man Scott Stapp A successful solo career, his fourth album is due out in March, Tremonti started with Creed bassist Alter Bridge. Brian Marshall and a drummer Scott PhillipsHe released his seventh record last year.

But in addition to announcing two cruise dates in the spring, Creed recently announced that it will embark on its first national tour in more than a decade next summer. The band didn’t need a boat––or even a stage––to introduce themselves to the world. When the reunion tour was announced, Creed was already in the midst of an unlikely revival, thanks to a pair of bands that welcomed his music with open arms (sorry).

The Texas Rangers started blasting Creed in the clubhouse to lift themselves out of their midseason funk and continue their path to an improbable World Series title. And as the Rangers wrap up the postseason in October, the Minnesota Vikings–starting quarterback and creed superfan in command. Kirk relatives––turned “High” into his locker room anthem and immediately went on a five-game hitting streak. “The Rangers are playing Creed and they’re rolling in the game,” he said after the Vikings’ win over the Chicago Bears last month. “It might have made the difference. who knows.”

Creed helped lead the Rangers and Vikings, two teams that rose to their peak a quarter-century ago, when the Clinton years gave way to the second Bush presidency and Survived It was the biggest show on television.

“Here we are at this point where the fans were talking, we’re back, and wow,” Stapp said. “The Rangers and Vikings are shaking ‘high’ to cheer and have a stadium full of people singing along.” The timing of the reunion tour, he said, “was better than ever to plan.”

Tremonti agrees.

“You couldn’t ask for a better marketing strategy than having a World Series baseball team use your music to make them a championship,” Tremonti said.

A true force in rock music around the turn of the millennium, Creed produced two chart-topping albums and won a Grammy between 1999 and 2001, giving the group an enduring connection to that era. Creed was everywhere in those days––on Letterman, Leno, et al Saturday Night Live––Songs like “Arms Wide Open” played non-stop on the radio. The band was a supporting act at the Woodstock 99 festival before The Red Chili Peppers took the stage and hit the stage. Eventually, Creed disbanded, leaving its music mostly in karaoke bars, supermarkets, and the memories of aging millennials and Gen Zs. But in the year In 2023, Y2K-era artifacts are ripe for excavation, whether by Tik Tok archaeologists or professional athletes in need of a nostalgic spark.

“It’s a random thing that everybody starts singing about until one day, and it’s built on itself,” Rangers star and World Series MVP. Corey Seager He spoke last month, giving a good description of the meme’s birth process.

For the Rangers and Vikings, what started as a pregame superstition among players quickly spread throughout both the organizations and their fans. Rangers and Vikings fans celebrated victories with Creed Karaoke as “highs” made their way from the clubhouse and locker room to their respective stadiums. And as the music led to more wins, the band’s commitment to Creed grew stronger. Rangers players have created handshakes inspired by various songs, turning fandom into something fit for a secret society. In the case of the Vikings, the Creed became a religious experience. Before last month’s home game against the San Francisco 49ers Vikings safety Harrison Smith A teammate stops him from lowering his voice “loudly” before group prayer. “He said: ‘Guys, this is the prayer,'” Cousins ​​said after the game.

Cousins ​​suffered an Achilles tear during the Vikings’ win over the Green Bay Packers last month, but the music didn’t stop. Following the injury, the team acquired a quarterback from Travel Aman Josh Dobbs, He immediately stepped in and helped the Vikings win their first game against the Atlanta Falcons. Dobbs was adept at playing up his goals, posting celebrations after the win. Tiktok Video accompanied by “High”.

Last Sunday night, the Vikings lost for the first time in over a month, falling in a heartbreaker to the Denver Broncos. Whether the team will continue to provide the soundtrack to the season remains to be seen, but history suggests Minnesota won’t be the last place a team calls upon a statement of motivation. The Philadelphia Eagles turned into a “higher” power during their run to the Super Bowl earlier this year, playing the song during the playoffs.

No surprise to Stapp. From the beginning, Creed said, he “always seemed to be involved with athletes and sports teams.”

“Our songs are upbeat, melodic, and good workout music with big riffs that aren’t rhythmic,” says Stapp.

In addition to bringing the team more exposure, Creed’s revival this fall has elevated Tremonti’s standing in the family. He lives in Orlando with his wife Victoria, daughter Stella and two sons Pearson and Austen. When the Rangers invited members of the Creed to a surprise appearance at a game last month, Tremonti knew he had to bring his kids, who are die-hard sports fans. The whole experience made him, well, a rock star at home. “They end up thinking I’m cool because as far as music goes, half the people I tour with don’t know who they are,” Tremonti, 49, said. “But they’re very in love with the athletes.

Born out of the post-grunge movement of the mid-’90s when Tremonti and Stapp attended Florida State University, Creed’s legacy has long been colored by public derision. There are valid reasons for that: Stapp’s quiver baritone, reminiscent of Eddie Vedder, It begs to be imitated; The lyrics, bordering on Christian rock, invite parody. Creed is a band that’s easy to hate and just loves to be funny, a fact shared by Nickelback in their early 2000s era. as a of New York Times Once you save it, Stapp and his friends “in They were rock’s favorite whipping boys of the late 1990s and early 00s,” critics said, “too earnest, too cute, too catchy, too pop, too Pearl Jam derivative, or simply inescapable.

Most of the hate directed at the band is over the top. You don’t have to love Creed as much as Kirk Cousins, but you have to admit that it’s a “top” certified banger. The band, to its credit, isn’t bent out of shape about the criticism. “It’s something we’ve accepted,” said Tremonti, whose solo work included a Frank Sinatra tribute album released last year to benefit the National Down Syndrome Society (his daughter was diagnosed with Down syndrome in utero).

Since 2004, he has performed in Alter Bridge with Marshall, Phillips and lead vocalist. Miles Kennedy. “I’ve lived on both sides of the fence. “When it’s a well-known band with a lot of fans, but a lot of people who are entertaining or doing whatever, I have to make the creed,” Tremonti told me. But I was able to do the other thing with Alter Bridge and my solo bands where it was less well known. You sell less records but you have these diehard fans and the critics rave about it. And it’s like, what do I choose to do? Sell ​​too many records and get no critical acclaim or get critical acclaim and no records? Both have their advantages. Both have ups and downs.

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