Cyber Monday supports small businesses

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MARQUETTE, Mich. (WLUC) – Some businesses in the Upper Peninsula benefit from online shopping just as much as shopping in person.

Bugsy Sailors, owner of Upper Peninsula Supply Co., says the biggest U.S. online shopping day of the year in the winter is important to his business’ success.

“Cyber ​​Monday is one of our biggest sales days of the year. We are always looking forward to it. This is truly the start of our entire online season. We focus on website sales between now and most of winter as store traffic slows down.

While Cyber ​​Monday is all about online deals, many businesses carry sales opportunities in their physical stores. Sailor also said the online business has allowed him to reach Yoopers far from home.

“We’ve been around for 15 to 16 years and started an online business. From the beginning, we’ve always wanted to find Yoopers from coast to coast,” Sailor said.

According to Getz general manager Todd Keough, online business can also help in-store business.

“You have to have some kind of website. It’s helpful. I helped a customer on Saturday who wanted to order a pair of shoes for her granddaughter, but she wanted to pay online. She felt more secure that way, so that’s what we did,” said Cue.

He also said that having deals spread over multiple days allowed customers to be more flexible.

“The way brands are promoting today is they start Black Friday and they always continue the same deals through Cyber ​​Monday. So, I definitely see a higher turnover and we definitely see a bigger increase in sales today,” Cue said.

Both businesses say it’s important to shop in person and encourage shoppers to swing by downtown.

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