Daphne small business owner talks about prepping for holiday sales

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Dauphin, Ala.nothing) – In the hustle and bustle of holiday shopping, many people overlook the gem that is Small Business Saturday, overshadowed by Black Friday and Cyber ​​Monday. Many don’t realize that Small Business Saturday is another opportunity to snag some sweet deals.

With so many shoppers out and about this weekend, I spoke with India Rosado, owner of IKraft LLC. It’s a business out of her home in Daphne where she sells custom T-shirts, drinkware, acrylics and 3D laser-engraved accessories. Many items are made to order and she has a variety of other products ready to ship for purchase on her website.

“One day I ordered something from two local businesses,” Rosado said. “And I got tired of the inconsistency, you know, and then just like, you know, I could do it because I always had room for creativity.

Rosado talked about how she prepares for Small Business Saturday and Cyber ​​Monday.

“Oh, it’s a process,” Rosado said. “It’s not something you wake up and say, ‘I’m going to do it this week.’ I started back in August. I am in two online boutiques and we had a marketing department and we started preparing from August to November.

Rosado’s family plays a vital role in helping her through the holiday rush.

“My family helps. My husband helps, my kids have to help. We all pitch in. My mom helps, my aunt,” Rosado explained. “We all pitch in and pitch in.” But I am the creative behind everything.

She offers this advice to other small business owners thinking of participating in Cyber ​​Week:

“I say stay consistent, stay consistent and you’ll show up,” Rosado said.

For shoppers eager to discover IKraft LLC deals on Cyber ​​Monday, get ready for a treat. Rosado said customers can get a 10% discount when they check out on their website.

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