G Fuel Gets 8-Figure Investment – Los Angeles Business Journal

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Energy drink brand G fuel Brentwood-based has found a new investment Kingswood Capital Management LP and based on the century city The first drink group. The amount of the “significant” funding was not disclosed, but is in the “8-figure range.” G fuel also announced Brian Crowley As the new CEO.

New York-based G Fuel says its core audience is the video game community and it has built its brand by partnering with content creators and game franchises. The caffeinated beverage maker has previously partnered with Glendale-based gaming brands such as Neopia World Inc.Based in Culver City Crunchy Roll LLC and the consumer products segment Warner Bros. Discovery Inc.

“G Fuel is built on the winning formula of quality production by pairing the most popular influencers and authentic content creators,” Crowley said in a statement. “That formula makes G Fuel one of the bedrock brands of gaming culture (and) I’m excited to be able to use these assets to grow the company together with the G Fuel team and our partners.”

Crowley previously co-founded the alcoholic kombucha brand Flying embers and most recently served as CEO of an Irvine-based tequila producer. Casa Azul Spirits LLC. He also held leadership roles based in Long Beach Zen Beverage LLC, Pabst Brewing Companybased in Beverly Hills The spirit of Vev And based in the city center Soylent Nutrition Inc.

“Brian, Kingswood and FirstBev all recognize the incredible wealth of opportunity with this brand,” said the founder of G Fuel. Clifford Morgan he said in a statement. “The trust, capital and leadership you have invested in G Fuel will help usher in the next wave of growth.”

Kingswood’s portfolio includes grocery and retail chains Supermarket Cos. And World marketas well Based on Irwindale Turbo mass tires. First Beverage Group has invested in a series of health and beverage companies, including a Torrance-based kombucha brand. Health-Ade.

“We look forward to working with the Bryan & Gee Fuels leadership team to grow this business,” said First Bev’s Managing Director. Bob Nakason he said in a statement. There is still a lot of untapped potential for the category and the brand itself.

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