Kim Kardashian’s private equity firm snags stake in Truff

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LOS ANGELES – SKKY Partners, the private equity firm founded by Kim Kardashian and Jay Sammons, has agreed to acquire a “significant minority stake” in specialty condiment brand Truffle. Financial terms were not disclosed. The transaction is expected to close in the first quarter of 2024.

In the year Founded in 2017, Trufu offers a wide range of hot sauces; Pasta sauce, Mayonnaise, Oil And Salt Featuring black or white truffles. Products are sold online and in more than 20,000 stores, including Whole Foods Market, Kroger, Publix, Target and more. The brand, which originated as a food and lifestyle blog, has also partnered with businesses including Popeyes Louisiana Kitchen. Hidden Valley FarmTaco Bell and the Super Mario Bros. movie that recently launched.

Founders and CEOs Nick Ajlouni and Nick Guillen will continue to lead the company with plans to expand distribution, accelerate retail sales and introduce new products. Mark Ramadan, founder of Sir Kensington, and David Briske, managing director of SKKY Partners, will be part of the transaction as independent directors from the Trust board.

Founded in 2022, SKKY Partners supports “culturally relevant products that create deep emotional connections” across health and wellness, food and beverage, apparel, accessories and footwear, luxury, beauty and personal care, entertainment and restaurants. The company focuses on controlled and active minority investments.

“Truffaut is the type of business that embodies exactly what we wanted when we founded SKKY – a next-generation brand with a deep, authentic relationship with consumers and the potential for continued growth,” Ms Kardashian said. “Nick & Nick has single-handedly brought truffle-based products to the mainstream food scene and built a community around the brand that will remain key to its continued success. We are proud to launch the SKKY portfolio with this investment.”

Mr. Sammons added, “We’re excited to support Truffaut for many reasons: its passionate, visionary creators, the unique, category-defining nature of its products; and unique brand positioning. The business has a very strong foundation and is at an opportune time to bring our expertise in building and expanding unique consumer brands to fuel the next phase of Truf’s growth.

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