Meta updates political advertising rules to cover AI-generated images and videos

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Facebook founder and CEO Mark Zuckerberg sits in his seat during the Artificial Intelligence Insights Forum for All U.S. Senators hosted by Senate Majority Leader Chuck Schumer at the U.S. Capitol on September 13, 2023 in Washington, DC.

Leah Millis Reuters

Meta It announced policies on political ads on Tuesday, including a mandate that advertisers disclose when they use artificial intelligence to alter images and videos in some political ads.

Meta’s president of global affairs, Nick Clegg, announced the new advertising policies at A Blog postThe social networking giant has described how it handled advertising rules in previous election cycles as “widely inconsistent.”

But the upcoming election season is different Increasing the use of AI technologies By advertisers to create computer generated images and text. Expanding on the former advertisement At Meta in early November, Clegg said that starting next year, Meta will require advertisers to disclose whether they have used AI or related digital editing techniques to “create or change a political or social issue ad about certain issues.”

“This applies if the ad contains an actual image or video or actual sound, a digitally created or altered photograph of someone saying or doing something they did not say or do,” Clegg wrote. “It also applies if the ad depicts a person who is not present or an apparently real event that did not happen, alters a recording of a real event, or shows a real event that is said to have happened, but that is not a real picture, video or audio recording of the event.”

Critics have previously criticized Meta for failing to account for and downplaying misinformation on a family of apps including Facebook and Instagram, particularly during the 2016 US presidential election. In 2019, Meta has digitally licensed Nancy Pelosi’s videoThis made her sound like she was slurring her words from drunkenness, which caused her to remain on the page, but that video was not an ad.

The advancement of AI to create misleading ads presents a major new issue for the social network, which has placed several positions as part of its trust and security team. Cost-cutting efforts this year.

Meta said last week that the U.S. election would ban new political, election and social issue ads, consistent with previous years. These restrictions will be lifted the day after the election.

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