Pittsburghers come together to celebrate Small Business Saturday

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PITTSBURGH (KDKA) — Black Friday may be over, but the long holiday shopping weekend continues with little business Saturday, which may be taking Black Friday as a big day for sales.

Locally, people take to the streets of the Strip District in search of the perfect gifts.

Up and down Penn Street, families lined the sidewalks to go shopping for loved ones. Amy Bertolino of Franklin Park was one of the countless people who decided to check out the various stores and vendors in Pittsburgh’s Strip District.

“The holidays are here, and it’s a great time to come down,” Bertolino said.

So did Joshua Bradley, who was visiting Pittsburgh from Rochester, New York, and loved patronizing brick-and-mortar stores.

“I find things that people can’t find for themselves,” Bradley said.

People choose this location specifically to purchase their vacations to support local businesses.

“I like to keep small businesses going,” Bertolino said.

The National Retail Federation says more than 65 million people shop at these small businesses on Saturdays, after spending nearly $18 billion at mom-and-pop shops last year.

According to a Bankrate report, 60% of holiday shoppers choose Small Business Saturday for their shopping, which is higher than the 56% of shoppers who plan to shop on Black Friday.

Paulina Moran of Lucy’s Handmade Clothing is the reason she looks forward to the annual event.

“This is very important to us because we look forward to it every year,” Moran said.

It’s not just about big sales, it’s also about welcoming new customers to the apparel and souvenir shop.

“We’re so thankful that so many people were able to come and see us because of Small Business Saturday. We really appreciate it opening the door for people to know about us and come and help us,” Moran said. .

People are getting into the holiday spirit, checking their lists and maybe even grabbing one last thing for themselves.

“You have to treat yourself,” Bertolino said.

If you want to shop small this holiday season, you have more than 350,000 stores in our area, said the District Director of the US Small Business Administration.

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