Rita Hollingsworth, Veteran Entertainment Publicist, Dies at 61 – TheWrap

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Rita Hollingsworth, the veteran entertainer best known for portraying such greats as Barbra Streisand and Robert Altman, has passed away, her husband, Jeff Hollingsworth, told TheWrap. She was 61 years old.

Hollingsworth died Nov. 16 at USC Keck Hospital of a brain hemorrhage. Hollingsworth and her husband, Jeff, co-founded RMH Media, a media relations firm, in 1996.

Over the past three decades, Hollingsworth has made her mark as a publicist for a variety of high-profile films, musical artists, authors and organizations. Her notable client list includes the likes of Chen Kaige and Carousel of Hope.

Early in her career, Hollingsworth gained experience at Lee Salters’ company working with notable talents such as Streisand, Michael Jackson, Liza Minnelli and Neil Diamond. She has also handled PR for charities including Carousel of Hope and Race to Ease MS.

Through RMH Media, Hollingsworth has promoted several hit films including “Afterglow,” “Cookie’s Fortune,” “Dance of the Blue Iguana,” “Caught in a Web” and “Legend of the Demon Cat.”

RMH also represents bestselling author Reyna Grande. The company currently handles publicity for upcoming documentaries such as “Regenerate Safety” and “Show Her the Money,” the latter of which is planning a 50-city tour after its recent festival success.

Hollingsworth took great pride in her work with various nonprofit organizations over the years. Among the organizations she has handled PR for are Angeles Student Film Festival, Pritzker Family Foundation, Foster Care Count, artworxLA and St. Vincent Meals on Wheels. As the largest privately funded super nutrition provider in America, St. Vincent’s had a unique focus – Hollingsworth used her expertise to strengthen its media strategy, communications and fundraising events.

Born in East Los Angeles in 1962, Rita Maria Hollingsworth grew up in nearby Whittier. She earned her bachelor’s degree from Whittier College, followed by a master’s degree in Japanese language and diplomacy from the Middlebury Institute of International Studies.

After completing her graduate program in the early 1990s, Hollingsworth held leadership roles with several civil rights groups. This includes the Media Action Network for Asian Americans (MANAA). She organized efforts with Jesse Jackson’s Rainbow Coalition to challenge anti-Asian bias and media prejudice against corporations including McDonald’s, NBC, and Paramount.

In addition to her husband, Jeff, whom she met 40 years ago as a student at Whittier College, Hollingsworth is survived by beloved pets, including her cat Dom and dog Auggie, as well as a loving group of family and friends.

The Hollywood Reporter first reported the news.

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