Small Business Saturday Strategies And Statistics

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Between the two biggest shopping days of the year – Black Friday and Cyber ​​Monday – is yet another designated shopping day, Small Business Saturday, which allows shoppers to support local businesses, entrepreneurs and communities. This year, the November 25, 2023, shopping day started by American Express in 2010 to encourage retailers to shop during the busiest time of the year.

There are 33.2 million small businesses in the US and they account for 99% of all businesses. In 2022, Small Business Saturday Driving an estimated $17.9 billion Based on the 2022 Small Business Saturday Consumer Insights Survey provided by American Express.

The importance of buying local goes beyond supporting the little guys – 67% of every dollar Small businesses stay in local communities. Small companies with less than 500 employees count 44% of US economic activityThey are more active in their communities, and create two-thirds of net new jobs.

“Small Business Saturday was created to help local businesses, so share the story of what makes your business unique and different from big chain stores.” Twinning Pros Marketing, a creative marketing agency. She emphasized the importance of planning an effective email marketing campaign to drive customers to your business. “Plan ahead and create an email campaign announcing upcoming sales. A week before, send a reminder email. And then send one last email the day of.”

Cut through the noise on Black Friday and Cyber ​​Monday

“There’s going to be a lot of buzz from Black Friday to Cyber ​​Monday, with every brand having huge discounts. Besides offering a discount, there are a few things I do to serve and serve my customers. Starting with Small Business Saturday, we’re offering a personalized gift box for every purchase over $35. We participate in holiday pop-ups or collaborate with other businesses. This year, Mahisi is one of 50 New York makers selling at Make Your Market, a pop-up holiday gift shop in New Rochelle. And we provide additional live chat support during promotions. It’s important to make your customers feel as supported as they are physically,” says Angelina Handayani, the company’s founder. SeparationA brand that focuses on ethically made handmade dresses and handmade gifts.

Provide one-on-one support

One of the many benefits of running a small business is the personal relationships that can be made with customers. This type of conversation and customer service can build long-term customer loyalty.

“Our success as a small business is a direct result of our unwavering commitment to our customers. On Small Business Saturdays, we’re taking our ethos a step further by featuring exclusive free virtual one-on-one Korbel lessons. By providing personalized guidance and support beyond the purchase, we’re not only building strong relationships, but also driving customer satisfaction.” We’re also strengthening our commitment. This strategy has paid off big, leading to growth in five-star reviews, now over 3,000 reviews. It’s proof of how staying true to our ethos can deliver tangible results and foster a loyal customer base,” said Emily Kennison, Founder and Inventor. RobeCurlsThe first heatless curling headband.

The company focused on highlighting their customers with this Small Business Saturday. “We are putting this ethos into practice with a sincere appreciation for our customers. Our strategy is to share customer success stories and testimonials, focusing on the difference Curling Headband has made in their lives. By highlighting these real-life experiences, we not only reinforce our commitment to customer satisfaction, but also strengthen our ethos. This approach It resonates deeply with our community, fostering a sense of loyalty and trust that is important to small businesses like ours,” added Kennison.

Small business Saturday attracts younger generations

Young consumers are attracted to small business Saturdays 72% are millennials Planning to buy this year, 69% of Generation Z, 59% of Generation X and 51% of Baby Boomers.

Younger generations focus on what brands are and who they are as much as what they sell. In the collected data Active campaign In the year By 2022, 60% of consumers indicated a negative sentiment toward retail giants, compared to 69% of Gen Z and 51% of Boomers. And 40 percent of Generation Z say they prioritize shopping at small businesses for holiday shopping and special events, compared to 32 percent of Millennials.



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