South Lake Avenue Business District Prepares for Holidayfest Extravaganza

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The South Lake Avenue Chamber of Commerce is kicking off the holiday season on Saturday, December 2 with its annual Holidayfest, transforming the charming South Lake Avenue District into a winter wonderland of holiday markets and dining.

Presented by Logix Federal Credit Union, a longtime supporter of South Lake events and community outreach, this family-friendly event promises fun, music, special promotions and a chance to win more than $4,600 in prizes.

Among the highlights of the event will be Santa Claus, accompanied by the Pasadena Fire Department, making a grand entrance at Santa’s Village in Massey. Families can enjoy special meet and greets with firefighters, take photos with Santa and explore the fire apparatus, creating magical memories.

The event will feature live performances from El Santo Golpe, which will present Afro-Latin music and folklore with influences from the rhythms, sounds, traditions and legends of the Afro-Latin diaspora; Dust Bowl Revival, a A Venice-based roots + brass ensemble with upbeat, soulful songs and heart-wrenching folk-rock ballads; and Twisted Gypsy, the Fleetwood Mac Tribute Band. The South Lake District echoes with the lively tunes of the afternoon.

Participants can participate in the Shop, Din, Win Raffle by submitting online for prize opportunities at 2pm, 4pm and 6pm in the Macy’s Courtyard. Over $4,600 in prizes will be awarded during the event.

Children can participate in ornament decorating in the Pasarroyo and cookie decorating in the Commons. In addition to Santa Claus, there are many other lifelike winter and holiday characters such as Olaf, the Grinch, Frosty, Snoopy, Mr. and Mrs. Mouse (like Mickey and Minnie), the Abominable Snowman, the Reindeer, the Cat in the Hat, and many more. , they also call on holidays in Santa’s village.

Participating businesses are offering special promotions and discounts. A sneak peek includes Mercado Pasadena, with margaritas all day for $8; Lemonade Restaurant (click Holidayfest) offering free lemonade with any purchase. Salon Yuri in-store for produce baskets and haircuts, as well as complimentary coffee, tea and snacks; And Baskin Robbins is offering a “Buy One Sundae, Get a Second” deal for $0.99.

The Counter Burger is offering 50% off their second signature or custom burger, and Chronic Tacos is offering free churro bits with purchase and same-day receipt from a Shop on the Lake business.

According to Gina Tellel, executive director of the South Lake Business Association, HolidayFest’s vision is to provide a community-building experience that allows guests to connect with South Lake businesses in a fun and creative way.

“Every year we want to create something that captures the holiday spirit,” said Tell. “We also thought Holidayfest would give guests an opportunity to check off their holiday shopping lists and create memories with friends and family while supporting Pasadena businesses.”

The event, activities, fun and greetings from Santa are free for everyone to enjoy while supporting Pasadena businesses, she said.

Holidayfest pays special attention to detail to highlight special holiday deals and promotions offered by South Lake businesses.

“The level of detail in highlighting special holiday deals and promotions offered by South Lake businesses on the day of the event is what really sets us apart,” said Tellel. “It’s a huge footprint, so look for new and different holiday experiences around every corner.”

For more details and event updates, visit The page includes shop, dining and win raffle drawings, parking information, ADA information and more FAQs on how to join.

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