Supporting Midmarket Business with a Strong Partner Ecosystem

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Today, strategic importance procurement It has changed as small to mid-sized companies recognize that suppliers are critical to achieving business objectives. And procurement plays a key role in creating collaborative and effective supplier relationships, making important contributions to businesses.

However, with increasing importance comes new challenges. Companies should also be concerned about the risks of not knowing enough about their supply chain. To avoid this, companies need to make their supply chains stronger and require more visibility and transparency. This includes sharing upstream and downstream sustainability data with partners, such as supply and demand fluctuations, capacity constraints, and sustainability data on emissions, waste, and employee health and safety.

Drive efficiency, transparency and resilience in your supply chain

Take sustainability for example. In the past, supplier selection and sourcing criteria for indirect and direct goods were more focused on price, quality and delivery accuracy. Now, as more sustainability regulations are enacted, the procurement function has evolved into a strategic function responsible for controlling carbon emissions, waste and other important sustainability factors.

We see a trend for CPOs and CFOs to charge sustainability into their systems and supply chains, leading to a new sourcing process that can replace established suppliers with new ones that meet new sustainability standards and requirements. Therefore, midmarket companies operate with more limited resources and a localized approach than their diversified competitors, so they depend on partners to manage relationships with customers.

How the SAP partner ecosystem can help.

In general, supply chains are often global, while suppliers and buyers are more localized. From there, they need more help and understanding of the global supply chain. The SAP partner ecosystem provides customers with a unique combination of global partners who can manage global releases and business services, as well as local champions who best understand local conditions. Even if customers are local and need to provide global services, SAP’s partner-to-partner framework can provide global or regional coverage to local customers who want to roll out across multiple countries.

For example, the ecosystem provides a critical connection to local customers by acting as an extension of companies to find the right solution for their needs and providing a mix of expertise, such as overcoming potential language barriers or navigating local regulations.

At SAP, we are more focused on serving mid-market companies with partner-oriented solutions. With programs like Midmarket Companies Build Your Core and Spend Management, Midmarket has become our fastest growing area in the overall intelligent spend and business network, growing more than 50% quarter over quarter.

Move faster and spend better with SAP

More importantly, the midmarket partner ecosystem is growing at a faster rate of over 70%, demonstrating the importance of partners to midmarket operations.

SAP offers powerful software and tools for businesses, but a strong partner ecosystem is critical to tailoring those tools to each company’s unique needs. Partners can build custom solutions on the tools we provide, creating niche opportunities and leveraging potential customer interests, which is especially important in the local environment.

of SAP PartnerEdge program It offers businesses four distinct models: build up, sell, ServiceAnd to run. Each of these mid-market companies leverages SAP’s leading technology in conjunction with the partner’s unique IP to enable them to grow their business. You can even. Check out their innovative solutions through Partner Innovation Lifecycle Services Team to get a seal of approval that can further expand their customer base.

The solution is there SAP Business Network Supply Chain Collaboration It can also help. It provides businesses with the visibility and transparency to deliver to the right customer at the right time by working to eliminate bottlenecks to better collaborate with partners. This additional layer of insight helps midmarket companies make informed decisions to prevent material shortages, outages or demand fluctuations. And by letting SAP partners manage the end-to-end relationship, they can ensure companies are getting the guidance and expertise to help them continue to grow.

In today’s rapidly changing business landscape, midmarket companies face unique challenges when it comes to procurement and supply chain management. SAP’s emphasis on serving mid-market companies with partner-based solutions has led to significant growth in this sector, highlighting the importance of partnering to drive success.

With powerful software, customizable solutions, and comprehensive support from SAP and its partners, midmarket companies can navigate complexities with confidence, ensuring their operations run smoothly to thrive in an increasingly competitive market.


Klaus Grünewald is the partner ecosystem leader for SAP Intelligent Costing and Business Networks.

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